Website traffic can be seasonal. The holiday season is extremely busy for some industries, and then interest and website traffic slows down at the beginning of the year. If your website is experiencing unexplained declines in traffic, look at the previous years’ metrics. Can you identify any patterns in your visitors’ behaviors? Before you revamp your entire marketing strategy, look at your year-over-year data to determine if there are consistent declines and increases in the number of visitors to your website. This will both help you troubleshoot the issue of declining traffic and create a more impactful digital strategy based on insights about your prospective customers.
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