Matcha is a hit with Starbucks and local coffee shop tea and green smoothie lovers. Offering an earthy, astringent taste, Matcha is even used in desserts like ice cream, tea cakes, cream pies and cake rolls. It's understandable. After all, Matcha has polyphenols, antioxidants that support restful sleep, anti-aging and blood sugar health. Those are just some reasons why Matcha, like the Herbal Goodness Graviola Matcha Tea Powder, has become so sought after that the plant has been covered in magazines like Bon Appetit, US Magazine, Saute Magazine and Shape.