Your Ideal Client Persona (ICP) is also called buyer persona.

· These are the audience that we most want to attract from our product or services.

· Doing marketing without knowing the ICP is like trying the exam without preparation, you should have full knowledge of what you want to tell and you have to use the language in a way that makes the customer/clients understand.

· The first thing you need to find out is what your clients need, the more you target for clients, and the more likely is that your message reaches everywhere.

When you get to know you ideal customer personality, it helps you to be human, it not only helps in your marketing projects but also helps in your sales.

· There are some ways by which you can identify your personas. First of all, you need to know what your current client wants and then you will be able to identify the incoming clients and their needs.

· You must create a data in which you have written about all your present clients so that you know which services have been taken by you and you knowing their review so you will find it easy to search new clients.