Martechnology

Uber Explore is a glimpse into the future regarding digital technology and local search becoming one. If your multi-location business wasn’t already concerned with the impact of its local search efforts, now is the time to prioritize them. If your business already has a local search strategy, good for you! The information included in this blog provides you with the information needed to optimize your strategy further.
While managing your reputation efforts across 100s or 1,000s of business locations can seem daunting, tools that allow you to streamline your reputation management efforts acro

Website traffic can be seasonal. The holiday season is extremely busy for some industries, and then interest and website traffic slows down at the beginning of the year. If your website is experiencing unexplained declines in traffic, look at the previous years’ metrics. Can you identify any patterns in your visitors’ behaviors? Before you revamp your entire marketing strategy, look at your year-over-year data to determine if there are consistent declines and increases in the number of visitors to your website. This will both help you troubleshoot the issue of declining traffic and create a m

Tealium and Meta’s report highlights the critical role of digital leaders in steering their organisational ship amid the tides of marketplace change. Executives that anticipate the impact of upcoming regulatory changes and future-proof their organisation can capitalise upon the market opportunity that awaits. For example, adopting a customer data platform (CDP) that enables data protection, whilst enriching customer profiles can give companies the competitive edge through building CX innovation capability. This is especially important as brands brace for a cookieless future amid an increasing

Last but not least, hotel brands are in the hospitality business for a reason. Ensuring your hotel’s customer service tactics are up to par across properties is essential. While you likely already have a customer service strategy in place, how do you know if it’s succeeding?
Analyzing the reviews your hotel brand receives is one way to see what previous guests say about their experience. Are there numerous negative reviews about the friendliness of your front desk staff? What about the cleanliness of the hotels? When reviewing how your customer service efforts are performing, these are thi

The world of e-commerce has not (yet) thought of live streaming as a profitable or accessible way to engage with potential buyers. At first glance, businesses may think of live selling techniques as being comparable to shopping channels on cable television. Or, they may recognize the limited capabilities of streaming directly on social media platforms, such as Instagram and Facebook

There’s a reason “content is king” is such a prevalent expression in marketing. Content touches everything you do – from website to ads to emails to social, and a lot more – meaning it often forms the first impression anyone will get of your brand.
Despite its importance, good writing is spectacularly difficult. Pair this with an increasing deficit in writing skill created by a move to video and visual content, and an oversaturated Internet filled with consumer and corporate content, t’s become harder and harder to stand out.
Good news for those brave at heart writers, there are a few secre

Writing engaging mobile app content is all about polishing your work, making the most of visual media, and marketing it correctly, so that as many people as possible can see your work in the first place.
It’s hard to stand out, especially when millions of apps are being created all the time. But if you believe in your content, and work hard to optimize it for the web, then it will eventually reach your desired audience and make an impact.
So begin employing some of these writing techniques and tips into your mobile app. Without engaging content, your target audience will never come back fo

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It should go without saying, but consumers expect a relatively high star rating from businesses. It’s challenging to provide an exact average star rating your business should aim for because they can vary across industries and even across business locations. With that being said, it’s important to note that only 53 percent of people would consider using a business with less than four stars. The higher star-rating your business locations have, the better. However, a perfect 5-star rating is not the answer. Consumers view 5-star ratings as inauthentic – so having a mix of positive and negative

According to David, the formal CDP Institute definition of a customer data platform is, “packaged software that builds a persistent unified customer database that’s accessible to other systems.”
‘Packaged’ software means it’s something you ‘buy’, it is not a data warehouse or a data lake that you typically ‘build’ as a custom project.
“Unified persistent customer database has multiple components to it,” David says, “It’s unified as it takes in data from all sources. This means it doesn’t just work with some subset of data.”
A customer relationship management (CRM) system, for example, will

Ratings and reviews are other great tactics for preparing an answers-based digital marketing strategy. While the tactics mentioned above are used to understand what potential customers want to know about your business, ratings, and reviews can provide insight into what previous customers have experienced. Leveraging your ratings and reviews to understand any shortcomings your business may have can help prevent any future disappointment.

Vitally important to the operation of a business is recognizing those who are loyal to your brand. It’s easier to retain current customers than find new ones. Also, they’re more likely to become brand advocates.
Knowing this information also helps you to consider how you promote loyalty. What does your business do to make sure customers are becoming more, not less, loyal?
Developing reward programs helps customers feel appreciated. Increasing what a customer gains over time also maintains retention. A new customer may get something free after 10 purchases, whereas a long-standing one may g

Mobile usage and commerce are growing rapidly across APAC. Smartphone use increased 70% regionally in 2020 and 86% in China. More strikingly still, 63% of APAC consumers say they most commonly shop within mobile apps, and 35% say digital wallets are their primary payment method.
In addition, APAC consumers are disproportionately young, priming them to adopt next-generation e-commerce channels and formats that are catching on more slowly in developed economies. Consider live selling, which is when brands sell products directly via livestream on social apps such as TikTok, Instagram, and Aliba

The value of mobile in the digital age is vast. When engaging with a brand, consumers interact with several digital touchpoints that are seldom connected. However, these channels can almost always be accessed on mobile, with SMS, browser, email, apps, social and wallet readily available on most smart devices. Therefore, by making mobile the nucleus of any digital communication strategy, brands can harmonise data and use it to power more personalised and frictionless experiences across all touchpoints.

With all these new privacy changes, it’s time for marketers to get back to the basics of marketing. Build a value proposition, find a reason for people to engage, and then acquire them. Create your own customer database that you can gain insights from. It’s Marketing 101. But it’s almost so simple and so basic, that we lose sight of the fundamentals.It used to be that loyalty was an afterthought. Marketers would be talking about trialing virtual reality, launching NFTs, doing great TV campaigns with a big actor starring in them, etc. Now, loyalty is going to have to be at the forefront becaus

The Performance
Marketers need to iterate on campaigns to maximize performance. CRM helps modern marketers experiment, learn, and optimize. With the crucial pieces of information on what’s working and what’s missing targets, you can create a channel mix that works the best for your brand.
Customer relationship management platforms guide you toward the prospects you need to be talking to and understand the ones you’re already in touch with, skyrocketing engagement.
Marketing performance is all about getting a clear sense of who your customer is and tailoring the brand experience to meet mar